Thursday, December 25, 2014

Merry Christmas Blook-Style



I almost let Christmas pass, but the spirit (as far as blooks go) entered and I'd thought I'd take a moment to show you some of the classic Christmas blooks. First Noma lights. This is one of a number of brightly colored Noma Christmas lights in book-style boxes. Noma was an American company best known for making Christmas lights. It was once the largest manufacturer of holiday lighting in the world, but since 1967 has existed only as a licensed trademark. 




Who doesn't remember or still know the wonder of Life Savers Sweet Story Books? This ad represents the very first Sweet Story box, marketed over a number of years, before the design changed and was modernized. This box from around 1947, is designed in the style of a silver fine binding with strap-work. Later boxes were more graphic and less historically-inspired. What is so amazing is that the Story Books are still being made today by a number of candy manufactures. They are much less bookish than the original faux fine binding.  




There are many, many Christmas cards in book form, mostly made in the 1940s and 1950s. I have at least thirty of them and they are very imaginative, and often use book puns in their messages.
And of course, there are ornaments. Often, they are made as teacher's gifts or just for booklovers in general. There are book string lights too and animated Christmas props. This is just the tip of the Christmas blook iceberg. I can't say that I've seen any Chanukah blooks, but I do have a plush stuffed Torah. 

Warm regards to everyone and a very happy New Year! 

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