There are many book-shaped trade cards, here are a few examples.
|Trade card for Hood's Sarsparilla|
|Peter, Paul and Brothers Book and Stationary Store, Buffalo, NY.|
From the 1920s through 1950s, the book motif was often used for the design of greeting cards on many subjects, including get well messages, birthdays, anniversaries, religious rites of passage, and more. Many include bookish messages and puns on book-talk. They often focus on the anthropomorphic nature of books, comparing our lives to books, with the pages being the days, years the chapters and so on. These can be very amusing. A Book of Conundrums card, is a faux riddle book. If you visit my exhibition, you will see an entire case of book cards.
Occasionally, I come across the book motif used as a sales tag. This cardboard retail garment tag has an insert photograph of Shirley Temple wearing a "Shirley Temple Brand Cinderella Frock." On the back of the tag is stamped "3628," 1930s.
I don't own all of the objects illustrated in this post, but I did just purchase the Edy's Character Study of Sweets ice cream parlor (California, and yes, the Edy's we now know for their ice cream) menu shown below. I'm sure that the College Ice soda, listed on the first page would make us smarter.
I hope to see many of you at my exhibition. I'd love to meet you. Please consider attending one of the free lunchtime tours, every Thursday from January 28 through March 10 or the panel on February 2. Please consider supporting my work on blooks by purchasing this book trhough this website. Warm regards for a Happy New Year!