Monday, July 14, 2014

The Ever-Amusing Double Blook

You must have guessed by now that I'm easily amused. One category of blooks that fill me with delight are the double blooks. By that I mean a complex object that is a book-like container which encloses one or more book-shaped objects. They are normally package designs created by companies as novelty items throughout the 20th century, as in the example below.

This Book of Perfume is a premium of Weather-Bird Shoes. I imaging that it must have been marketed through novelty catalogs and could have been printed with the name and logo of any business. It is one of many book-boxes that contain perfume, although it is unusual (but not unique) in the fact that both the bottle and package are book-shaped. As a bookbinder, I find it amusing because it depicts two very different styles of binding. The glass perfume bottle is emulating a fine binding, the type of binding that would have been bound with raised cords, full-leather and gold tooling. In contrast, the modest paper package, is a classic half-leather trade binding, the type of book that people in my experience most associate with a 'real' book.  

Book of Perfume
American, c. 1930
Probably manufactured by Cardinal Perfumes
Dubansky Collection

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